I believe that Revered Shri Shri Kantisen is an Avatar of Leonardo da Vinci. Kaka (uncle) to the world, I have abrogated additional kinship to his lustrous dynasty. This is not entirely inappropriate as Kaka has indeed been a father to me in my professional life.
Today, I would like to write about a true story he told me directly about the establishment of an industrial empire of vast social significance with his late father.
The founding family was an apparently average member of the employee community around the time of India's independence. Kaka's father (Papa) took a loan from his wife, permission from his employers, and began to recycle photographic chemical waste in to a useful product, the nature of which I forget.
Kaka says that he knew they had a viable business when a customer returned to make a repeat purchase.
Kaka is not a garrulous person. Hence, I have always strained to register every one of his gems of words in the permanent recesses of my mind. The term 'returning customer' is my memory hook for an acid test to know whether a business is viable.
Reticence in speech is no indication of paucity of thought. Kaki (Mother Chanda) has best demonstrated the values of intricate logistics that her immortal husband has consistently displayed, by emancipating vast swathes of rural women in her homeland of Kutch.
The most befitting tribute of which I am capable for the heavenly couple of Kaka and Kaki is to focus on the goal of returning customers, communicating minimally but acting for it without variation.
You can use this secret to establish and to grow an ethical and socially relevant enterprise.
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